The original King's Hawaiian. Est. 1950. Hilo HI. Established 1950. Made with real butter. Our Story: Back in the 1950s in Hilo, Hawaii, a young man named Robert Taira had a passion for baking. Working with the finest ingredients, he refined his recipe until he created a bread that was soft, sweet and irresistible. Today, three generations of the Taira family continue the legacy and the aloha spirit, using wholesome ingredients like real butter. Our rolls are wonderful warm from the oven or straight from the bag. Try them with sliders or to make bite sized sandwiches. A pack of 12 delicious rolls means some for you and some to share. Mahalo, from our ohana (family) to yours, - the Taira family. Try our other irresistible flavors. King's Hawaiian flavors complement any meal! Wholesome ingredients make all our products irresisible! Convenient tray for heating. For delicious recipe ideas, visit us online at: www.kingshawaiian.com. Consumer Care: (877)My-KHcares (877)695-4227. Recyclable package. Find us on Facebook and Twitter. Product of USA.

Enriched Flour (wheat Flour, Malted Barley Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Water, Sugar, Butter (pasteurized Cream, Salt), Nonfat Milk, Contains Less Than 2% Of Each Of The Following: Potato Flour, Eggs, Yeast, Datem, Salt, Whey, Wheat Gluten, Degerminated Yellow Corn Flour, Sodium Stearoyl Lactylate, Sorbic Acid Preservative, Monocalcium Phosphate, Wheat Flour, Calcium Sulfate, Ascorbic Acid Added As A Dough Conditioner, Wheat Starch, Sodium Silicoaluminate, Ammonium Sulfate, Enzymes, Sorbitan Monostearate, Mono-& Diglycerides, Calcium Silicate, Microcrystalline Cellulose.

Heat, Eat & Enjoy: Remove the tray of rolls from the bag and place tray directly in a preheated oven at 300 degrees F. Heat for 2-3 minute and enjoy. Oven-safe tray included.